UScellular DCO System
A large portion of my time at Said Differently Consulting was spent on creating and growing a DCO system that leveraged UScellular branded templates to create thousands of ads at scale very quickly and for very low cost. We proved we could hit the three benchmarks of project management - fast, affordable and high quality. We worked with our design team to ensure the templates matched their vision for design while also being highly flexible to handle store locator, weather, product feed and countdown functions. The above videos are case studies I produced with freelance animators and editors to share our successes with UScellular.
Equal Pay All
We brought the power of design to the problem of pay inequality by creating 8 typefaces with the angles and gaps of each character set to the percentage of the current wage discrepancy stats. then we shared them with the world on equalpayall.com — a site where users can toggle back and forth between groups, by gender and race, to see just how drastically each is affected by inequality.
What’s Your Stuf?
Worked as the digital producer on OREO’s first music driven Tik Tok campaign. In early 2019, I knew OREO needed to be on Tik Tok before it was saturated with other brands. I pushed to get them on the platform. The audio for this campaign had 2 Billion+ impressions.
We also ran the song on social with fun animations for French Canadian consumers.
OREO Stuf Inside
Web AR experience in partnership with North Kingdom. Experience was for consumers to check daily to see if they win one of the 30 prize offerings during the 30 day giveaway.
